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Technology Exploration

DART Mobility Marketplace Network | Dashboard Prototype

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Marketplace Description


Dallas Area Rapid Transit (DART) gets you around Dallas and 12 surrounding cities with modern public transit services and customer facilities tailored to make your trip fast, comfortable and economical. Our extensive network of DART Rail, Trinity Railway Express (TRE) and bus services moves more than 220,000 passengers per day across our 700-square-mile service area. Paratransit is a shared-ride service operated with modern, accessible vehicles, and taxicabs.

PHP Transport Technology Group explored the concept of a cloud-based scheduling solutions that will exceed the needs of your asset mobility business. By leveraging their existing asset, monitoring devices, tracking systems, transportation managing system, provide a set of business workflow templates that could be deployed to deliver immediate value and dramatically improve the throughput on their assets.

Kenneth Smith, Strategic Marketing Officer, PHP Transport

The focus was to provide riders who are unable to access vans by using steps can use the wheelchair lifts or ramps. On the large accessible vans, boarding chairs are available upon request. DART also offers free travel training, along with travel ambassadors, to persons with disabilities who are capable of riding accessible bus and rail services.


Marketplace Details


  • Project Contact

    Mobility Manager
    phone: DWF 214-979-1111

    Curb-to-curb public transportation service for people with disabilities who are unable to use DART buses or trains DART Paratransit Service is a curb-to-curb public transportation service for people with disabilities who are unable to use DART buses or trains.

  • Development Team

    PHP Transport Technology Group
    Kenneth Smith | Cameron Smith

    PHP Transport's Technology Group deployed a prototype application on the desktop platform using the Bootstrap cross-platform application framework to build and maintain Dallas Area Rapid Transit (DART) desktop applications.

  • Creative Deliverable
    • Visualization Exploration UI Style Sheets Themes: Defined creative UI explorations and developers style sheet(s) themes that were used to define project production consistency. Coordinated with Dallas Area Rapid Transit (DART) manager in the research of the creative UI brand. Provided creative recommendations for both Dallas Area Rapid Transit (DART) and application users.
    • UI Application Plan: Created a comprehensive plan that was implemented on and a modular basis. The project plan determined a timeframe of events and tasks, with functional specification, which outlined in detail how the application will function and flow.
    • Creative Brand Strategy: Developed initial look and feel for a new website portal. Proposed creative branding that could be used to modify the on-going online creative marketing campaign.
    • Development Specification: Created a comprehensive plan where the PHP Transport programmer/s or Web developer/s started coding, testing and publishing data for the desktop applications.

Digital Marketplace Networks


  • The global marketplace is competitive and you need a company to help you eclipse your competitors. Every company has some sort of go-to-market statement, value-add proposition and unique selling point. Our work gets results and also wins awards.

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    GLOBAL THINKERS
    We are different!
  • We work with our clients on their marketing, branding, application design development, creative designs, and e-portal design projects. We help launch, manage, and grow brand awareness with vision and creativity.

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    AWARD-WINNING
    Grow network awareness
  • The PHP Transport's leadership team brings 3o+ years of creative expertise in building, deploying digital marketplace networks and implementing to our clients’ brands, focusing on every aspect of a company’s personality and identity.

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    DIGITAL INNOVATION
    Focus on the community